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What is creativity and why is it important for businesses?
This an excerpt from my bachelor’s dissertation (references are removed to increase readability). Modern economies are increasingly dependent on knowledge. The management guru Peter Drucker argued in...
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Why I’m gonna fail harder
As I wrote about in my dissertation, creativity is vital for the innovation, and hence, the survival of most businesses (at least in developed countries). Indeed, creativity and innovation have...
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Web savvy businesses grow twice as fast
The below is a very interesting excerpt from a new McKinsey Institute report released last week at the eG8 Forum in Paris. “The evidence is abundantly clear: Internet usage triggers a significant...
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The Meaning of Steve
So, as you all probably know, Steve Jobs quit. He resigned as CEO of Apple, a company he started, then rejoined, and in 14 years drove from near-bankruptcy to become the largest public firm in the...
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Why I’m gonna fail harder
Creativity is vital for innovation. And, in fact, the ability to innovate has essentially replaced raw materials, labour and capital as the key sources of economic value. Some form of creativity is now...
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Get foxy or get dumped
At Creuna where I work we talk a lot about why firms should become truly customer-centric and improve customer experiences across touch points continuously and holistically. Because “at the end of the...
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Recommended: Video summary of ‘Outside In’
Perhaps the very best business book I’ve ever read is summarised in this neat animated video. It’s about Customer Experience Management, and it’s called ‘Outside In – The Power of Putting Your...
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